Tip 1: Keep it Short
The shorter, the better
It will become a very common word in your company culture
Practice using it in a sentence
I posted it on my wall on xNet
It’s on the xNet engineering home page
Tip 2: Meaning is Meaningless
Don’t over complicate your naming process
If there is an short company or industry term that fits, use it – otherwise, move on
It will replace the phrase “Intranet”
Tip 3: Web 2.0ify
Add a suffix to a common company word.
-ly, -sy, -er, -it, -ie, -io, -am, -ia, -ora, -ero, -ist, -ism, -ium, -ble, -ify, -ous, -ing
Example: For CAT (Caterpillar)
Catium, Catable, Catify
Your intranet name should be interesting and relevant to its purpose within your organization. To inspire and support users to adopt the intranet, it helps to avoid trite, overly serious, and boring names. The name shouldn’t be too long, and it should be easily remembered.
Sure, it’s fun to get creative with names, but you can seriously reduce the user adoption of your intranet by simply choosing the wrong name for your intranet. The best overall suggestion when choosing an intranet name is to pick a name that reflects the culture of your organization. A hip or irreverent name wouldn’t work for a conservative organization. Likewise, a serious name wouldn’t work for a laid-back organization.
Tip 4: Intranet Name Clarity
When choosing a name for your intranet, an important element to consider is to avoid using bizarre names. The name, and the meaning of the name, of your intranet must be easily understood by users.
Also, be sure not to make the name for your intranet too “techy.” The team that built your intranet may think it’s cool to call your intranet “Intranet5000” but that cold and impersonal name will turn off your employees and reduce the rate of adoption and usage.
Tip 5: Don’t Use Acronyms
Don’t be tempted to use acronyms. It’s probably the case that your company already uses a slew of acronyms to describe your business functions, departments, products, or services. Don’t shoot your intranet in the foot by thinking up just another acronym to describe your intranet.
Your intranet must have a name. A real, full name. The reason is purely psychological. Once you launch your intranet, the most important thing is that your employees become users. You want your employees to feel connected to the intranet. Acronyms are stiff and impersonal. A real name inspires an emotional connection at an unconscious level. You are not asking your users to “love” your intranet. You simply want them to accept it as a valuable part of your organization.
Tip 6: Make the Intranet Name Stick
Your employees are creative people. And creative people love giving things nicknames. If you choose the perfect name for your intranet, one of the worse things that could happen is that your users start calling it by a nickname, especially an unflattering nickname. That’s why you must focus on promoting the name and reinforcing the use of the name. Some organizations come up with a lovable character to represent their intranet. That’s a great idea.
Need More Examples?
Click here for our list of the 100 Best Intranet Names